You may be asking yourself, “What is the big hype with Search Engine Optimization and how do I know if my website needs it”? For starters, the whole purpose of search engine optimization hereafter known as “SEO”, is to make sure that your website is doing everything properly in structure, code, and content, so that your target market is finding your website. It all starts with analyzing your site and looking at things like alt tags, headings, metadata, keywords, and navigability. Adjusting these things and physically changing the code and content on your site is referred to as On-Page SEO and represents the first step in “optimizing” your site.
The other half of the work to get your site found, is naturally referred as Off-Page SEO. This includes directory submission, link building strategies, and any efforts done to boost page ranking without modifying your site. Other off-page strategies include writing articles in your particular field or market, forum marketing, and craigslist advertising. All of these tactics and strategies would also fall under the umbrella of search engine marketing. Pay-per-click advertising is another effective way to immediately market your website on the first page of Google.